Studio Notes
Colour matching between print and screen
Your fabric is one colour, the proof is another and the PDP is a third. A working method for keeping all three inside a tolerance buyers accept.
Naomi Okafor
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7
min read
The fabric is one colour, the press proof is another, and the product page is a third. Buyers forgive a small drift and return the garment over a large one.
Shoot to a reference, not to a screen
Every shoot day starts with a colour chart and a swatch of the actual fabric in frame. It costs ninety seconds and it settles every argument that would otherwise happen in retouch three weeks later.
Naomi Okafor
Art Director
Naomi shapes the visual grammar of each season: typography, sequencing, colour and the way a garment is allowed to sit on the page.
