The Dispatch
Updated monthly
Journal
Notes on craft, casting and commerce.
Writing from the studio floor — how we sequence a lookbook, cost a show, brief an agency and keep colour honest between fabric, print and screen.
More from the studio
Studio Notes
Casting for fit, not for feed
A cast chosen for follower count will flatter the algorithm and undersell the garment. Here is the brief we actually send to agencies.
Naomi Okafor
·
5
min read
Runway
The eleven-minute show, costed
A full line-item breakdown of a mid-size runway show: venue, crew, casting, sound, seating and the four costs that always run over.
Tomás Rivera
·
8
min read
Studio Notes
Colour matching between print and screen
Your fabric is one colour, the proof is another and the PDP is a third. A working method for keeping all three inside a tolerance buyers accept.
Naomi Okafor
·
7
min read
Studio Notes
What a campaign licence should actually cover
Territory, term, media and model release. Four clauses that decide whether your season’s assets are usable in eighteen months or dead.
Jonas Lindqvist
·
6
min read
Lookbook
Shooting sixty looks in a single day
It is a logistics problem, not a creative one. The run-sheet, the steam plan, the two-rail system and the moment you stop and re-light.
Tomás Rivera
·
9
min read
The Dispatch
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Casting notes, production budgets and the occasional argument about sequencing. Unsubscribe in one click.