Studio Notes
What a campaign licence should actually cover
Territory, term, media and model release. Four clauses that decide whether your season’s assets are usable in eighteen months or dead.
Jonas Lindqvist
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6
min read
Four clauses decide whether the assets you paid for are still usable in eighteen months: territory, term, media and model release.
Term is the one that bites
Twelve-month terms look economical and expire exactly when a collection reaches outlet and needs marketing again. We default to twenty-four months on stills and eighteen on talent-led motion.
Jonas Lindqvist
Studio Director
Jonas handles client partnerships and the commercial side of the studio, from first scope call through to final delivery.
