Issue No. 12
London · Paris
Fashion Creative Studio
We make the season look inevitable.
Mavoryne builds campaigns, lookbooks and shows for labels that compete on craft rather than discount. Concept, casting, production and delivery — one studio, one timeline, one fixed quote.
Working with
Maison Verre
Atelier Sud
Nine Elms
Corvid Studio
Salt & Structure — Maison Verre A/W 26. Costa da Caparica, November.
01 — The approach
Pictures that survive the buy.
A campaign is not finished when it is beautiful. It is finished when a buyer can read the collection from it.
Most studios hand over a folder of images. We hand over a sequenced, licensed, commercially argued asset set — built so your wholesale deck, product pages and retail partners all pull from the same season.
01
Concept & casting
Every project starts with a written point of view and a cast chosen for the garment, not the follower count.
02
Production
Permits, crew, rails, steaming and run-sheets. Shoot days that finish on schedule because they were planned to.
03
Sequence & delivery
Retouch, colour match against physical swatches, and a delivery that is ordered the way a buyer reads it.
02 — Selected work
Seasons we made.
Lookbook
Spring/Summer
The Quiet Line
Sixty looks, one seamless grey cyclorama, zero props. Built for buyers first — and it still ran as an editorial in two markets.
Runway
Autumn/Winter
Nine Elms, Interrupted
A show staged inside a working print house. Presses ran through the whole eleven minutes. The sound design was the room.
Editorial
Resort
Off-Season
Resort shot in February in a closed hotel. The emptiness did more for the collection than any location budget would have.
Campaign
Spring/Summer
Second Skin
A campaign about fit. Every frame cropped to the seam, the shoulder, the hem — the places the brand actually competes.
03 — How it runs
Four stages. One fixed fee.
You see the full scope, timeline and cost before anything is booked. If the brief changes mid-project we re-quote in writing — we never invoice a surprise.
01
Week 0
Scope & quote
A call, a written scope and a fixed quote inside three working days. Nothing is booked until you sign it.
02
Weeks 1–2
Concept & casting
Point of view, references, location and cast. You approve a single direction before any budget is committed.
03
Weeks 3–4
Production
Crew, permits, rails and run-sheets. Shoot days that finish when the run-sheet said they would.
04
Weeks 5–6
Sequence & delivery
Retouch, colour match, sequencing and a licensed asset library handed over in the formats your team already uses.
04 — Results
What the work does after it ships.
+34%
Average wholesale reorder lift in the season after a Mavoryne campaign.
6 wks
Median turnaround from signed scope to delivered campaign assets.
48
Seasons produced for fashion labels since the studio opened in 2014.
100%
Projects delivered on the quoted fee. No rolling hours, no scope creep invoices.
05 — In their words
The people who signed off on it.
Mavoryne rebuilt our campaign language from the casting up. Wholesale reorders climbed 34% the season it launched — the images did the selling for us.
Camille Beaufort
Brand Director
·
Maison Verre
They are the only studio we have worked with that treats the lookbook as a commercial document and an art object at the same time. Both, properly.
Idris Haleem
Founder
·
Atelier Sud
Six weeks from brief to a fully shot, sequenced and delivered campaign. Nothing slipped, nothing was renegotiated. That is rarer than it should be.
Hana Petrova
Head of Marketing
·
Corvid Studio
Our show finally looked like the clothes. Elise and the team understood the collection better than our own deck did.
Marcus Oyelaran
Creative Director
·
Nine Elms
06 — Journal
Notes from the studio floor.
Studio Notes
Why your lookbook is a sales document first
Buyers spend eleven seconds on a first look. Everything after that is sequencing, not photography — and most brands get the order exactly backwards.
Elise Marchand
·
6
min read
Studio Notes
Casting for fit, not for feed
A cast chosen for follower count will flatter the algorithm and undersell the garment. Here is the brief we actually send to agencies.
Naomi Okafor
·
5
min read
Runway
The eleven-minute show, costed
A full line-item breakdown of a mid-size runway show: venue, crew, casting, sound, seating and the four costs that always run over.
Tomás Rivera
·
8
min read
07 — Questions
Before you write to us.
Still unanswered? Email the studio directly and a person — not a form — replies within two working days.
What does a project actually cost?
How far ahead do we need to book?
Do you work with small independent labels?
Who owns the images afterwards?
Can you work with our existing photographer?
What happens if the brief changes mid-project?
08 — Next season
Tell us about the collection.
Send the line sheet, the delivery windows and roughly when it needs to be in market. You will have scope, timeline and a fixed quote inside three working days.