Campaign
Maison Verre
Salt & Structure
A campaign shot against the Atlantic in November — wool, wind and no styling tricks. The season Maison Verre stopped apologising for its silhouettes.
Autumn/Winter
2026
Maison Verre came to us with a wool-heavy autumn collection and a brief that mostly described what the brand was not. We took the collection to the Atlantic coast in November and shot it in the weather it was drafted for.
The approach
No wind machines, no styling interventions, no props. Three days on the Costa da Caparica with a small crew and a cast who could stand in cold water for an hour. What the garments did in real wind became the campaign.
The result
Forty stills and three motion cutdowns delivered in six weeks. Wholesale reorders rose thirty-four per cent against the previous autumn, and two of the images ran as editorial without a placement fee.
